Learn how Shell Oil saves an average $345 per trip using Price Tracking

The challenge

Shell Oil Company, the U.S. division of the global energy company, Royal Dutch Shell, knew that there was an opportunity to identify significant savings on fluctuating airfares. But, it couldn't find the right technology to monitor the fast- changing fares.

I was actively looking for an opportunity to introduce fare optimization into our organization. I know that fares change on a regular basis, and wanted to figure out a way to identify and act upon the savings. We were also being challenged by employees who were telling us they could find lower airfares out in the market.”

Cindy Morse, Corporate Travel Operations Manager for Shell Oil

The solution

Enter Price Tracking. Working with CWT and its central fulfilment team, Shell was quickly able to implement a post-ticketing solution.

Price Tracking started by looking at airfares purchased in the US -- including non-penalty tickets and tickets still in the void window. It then tracked hotel rates in the US, before expanding to key markets including the Netherlands, Germany, Australia, Singapore, Canada and the United Kingdom.

The result

Since inception, Shell has realized savings of 1.05% of US air spend and 1.77% of US hotel spend. Their average saving is $231 per air rebooking and $114 per hotel rebooking – resulting in a possible per trip average saving of $345.

CWT's solutions have also helped to reinforce advanced booking behavior endorses by our customer.

"Price Tracking came along at just the right time.”

Cindy Morse, Corporate Travel Operations Manager for Shell Oil


With the success of the initiative, Shell has started rolling out our solutions to multiple other countries as they become available, enabling even more company-wide money saving opportunities.